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the brand

āsum is a line of elevated basics that strives to be inventive in design yet effortless in style. It is quiet creativity with practical sensibilities. āsum is about slow fashion, not trends; I want to create distinctive pieces that complement casual staples in your wardrobe season after season.

the bags

The collection is an artful play of luscious cottons and linens intermixed with rich quality full grain leathers. The cotton and linen materials are water-resistant and the bags wear beautifully with age.

the standard

I grew up in the apparel manufacturing world. My mother is a veteran in the industry. To help pay my way through school, I worked all odds and ends in garment factories. Additionally, I have had the opportunity to learn tailoring and couture techniques from skillful masters at FIT. Thus, with immense respect for the backbone and the artistry of the industry, āsum only seeks to partner with manufacturers that uphold a high level of quality and ethical practices.

the backstory

Since I was young, I chased creativity in clothing. The artful ways fabrics drape and fold on our bodies, it intrigued me. Naturally, I had big dreams to become a fashion designer. However, facing harsh financial struggles at a young age, with a first job packaging sweaters for pennies, I grew to be very practical and followed a career in computer engineering. Nonetheless, my dreams never faded. For a decade, I juggled working as a techie by day, and designing and sewing by night. I proved my talents winning FIT's Outstanding Design award in 2009, a finalist spot in Charleston's Emerging Designers Competition in 2012, and most recently, a stint on Project Runway season 13.

As an engineer turned designer today, I seek to bring the same balance between creativity and practicality as I had throughout my life. āsum is genuinely a reflection of my life and it is my dream to share it with you :)