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brand

āsum is a line of elevated basics that strives to be inventive in design yet effortless in style. It is quiet creativity with timeless practical sensibilities. āsum is about slow fashion, not trends; it is about creating distinctive pieces to complement casual staples in one’s wardrobe season after season.

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collections

sweatshirts 2019

This project is about freeing the classic elements of a sweatshirt into a less expected form. After seeing my mother produce sweatshirts for decades that all appeared a bit too similar, this is my attempt to bring a new artistic perspective to the Canadian/American wardrobe staple. The collection is domestically made and eco-friendly—crafted in Canada with sustainable organic cotton.

bags

An artful play of luscious cottons and linens intermixed with rich quality full grain leathers. See Kickstarter story here.

backstory

Since I was young, I chased creativity in clothing. The artful ways fabrics drape and fold on our bodies, it intrigued me. Naturally, I had big dreams to become a fashion designer. However, facing harsh financial struggles at a young age, with a first job packaging sweaters for pennies, I grew to be very practical and followed a career in computer engineering. Nonetheless, my dreams never faded. For a decade, I juggled working as a techie by day, and designing and sewing by night. I proved my talents winning FIT's Outstanding Design award for Draping Specialization in 2009, a finalist spot in Charleston's Emerging Designers Competition in 2012, and in 2014, a stint on Project Runway season 13. I finally launched āsum in 2016 with a successful Kickstarter bag collection.

As an engineer turned designer today, I seek to bring the same balance between creativity and practicality as I had throughout my life. āsum is genuinely a reflection of my life and it is my dream to share it with you :)


standards

I grew up in the apparel manufacturing world. My mother is a veteran in the industry. To help pay my way through school, I worked all odds and ends in garment factories. Additionally, I have had the opportunity to learn tailoring and couture techniques from skillful masters at FIT. Thus, with immense respect for the backbone and the artistry of the industry, āsum only seeks to partner with manufacturers that uphold a high level of quality and ethical practices.


social contributions

Reveal Beauty - annual makeover event to serve female survivors of domestic violence and sex trafficking

43ʳᵈ Street Kids Preschool, Inc. - auction fundraisers

P.S. 212 Midtown West - auction fundraisers

Yolo County Children’s Alliance - Project Prevention fashion show for child abuse prevention